MRA worked with new social gaming brand Platform to help them realise their aim to create London's first dedicated video games and esports bar. The brief was that everyone should feel welcome to come and play, whatever their level of experience, and that the space should encourage the social aspect of computer gaming. We turned the computer screens away from the walls, encouraging interaction, and raised the level of the esports competitors to bring them into the centre of the space and part of the spectacle.