MRA at The FX Design Seminar
13/11/2014
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"Is the battle between physical store and online shopping over? Not according to our round-table gathering of designers specialising in retail, who have much to say about how brick-and-mortar can continue to take the fight to the screen" (FX Magazine) Anshu Srivastava, MRA Director, participated in the FX Design Seminar in Clerkenwell on 30th June. In a lively discussion entitled "Designing Flexibility in Retail Markets" top designers, clients and key players from the retail sector were invited to debate how retail design keep apace with the changing fashions and requirements of retail design. "Issues of flexibility and agility were present throughout the Matches boutique project in Wimbledon says MRA director Anshu Srivastava, from client strategic expectations to align the store with the website offer and the commercial brief for product placement, to seasonal changes and how the store works logistically."