In The Driving Seat



When a well-known European Car company was developing a concept for a new advertising campaign, it turned to MRA Director Anshu Srivastava for inspiration. Last week, a camera crew arrived at the MRA design studio in Borough for an exciting day of filming. Anshu was captured and photographed going about his duties as practice Director. He was interviewed about his life, motivations and hobbies. The material was then edited together to form a short film for use by the Car company’s creative team. “It was good fun and thought provoking”, says Anshu, “and if anyone wants me to talk about cars I’m more than happy!”