We’re store of the week again!
28/11/2012
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MRA is delighted to have been selected once more for 'Store Of The Week' by Retail Week for the Juicy Couture flagship store, Regent Street. "Fashion brand Juicy Couture’s new store on Regent Street is everything you’d hope and expect it to be. Designed by MRA Architecture and Interior Design, the two floors and a mezzanine are lavish and trashy baroque at every turn. Whether it’s the cash desk with pink taffeta stage curtains that reveal a neon Juicy logo, or the adept use of liveried scooters at the back of shop, this is about making the visitor feel that they have entered a boudoir-like environment where good taste goes head to head with schlock. Much of the envelope that contains this store design was already in place, thanks to the building’s Grade II listing. The full-height plaster palm trees were developed and manufactured in California by the Juicy Couture creative team and are a first for the brand. Mention should also be made of the mid-shop chandelier designed specifically for this store. When it opened a few weeks ago, the store welcomed the Olympics with windows featuring a synchronised swimming team wearing Union flag bikini bottoms and gold logoed white T-shirts. All traces of this have been swept away following the closing ceremony however, and in its place are decals featuring two well-groomed and somewhat racy looking types, perfectly in tune with what follows when the shopper enters the store. There is a lot of Hollywood-style glamour about what has been done in this shop, but surely the star of the show has to be the listed, black, cast-iron lift at the back of the shop, which was a feature when this store was operated by previous tenant Kurt Geiger. Worth noting too is the fact that MRA worked with edgy lingerie retailer Agent Provocateur on a New York store, so it has form in creating interiors of this kind." (John Ryan)