Schuh Bluewater

MRA Architecture & Interior Design has created a new interior retail concept for leading footwear retailer schuh. The concept was launched in late March 2015 at schuh’s highly popular Bluewater store and will be rolled-out across the brand’s new sites. Inspired initally by the work of artists whose worked chimed with schuh's unique 'tone of voice', MRA have developed a shopfit concept based on improved sightlines, simple modular forms, use of bold colour to help organise the customer journey, low-tech construction techniques and sustainable materials.