Nike Strasbourg

The Nike store in Strasbourg was a shop-in-shop for French brand Courir. Nike is located on the first and second floors, so the challenge was to come up with a design that would attract customers up quite a long flight of stairs. This was achieved with a bespoke display case along the full 10 metre length of the staircase. This showcased the latest trainers, each separately illuminated on their own individual stand. A full height mirrored wall next to the staircase ensured excellent visibility for the Nike concession from the Courir entrance.